I have a shocking truth to start this book off with.
You’re not in the business you think you’re in! You may think you’re a retail store owner. But you aren’t! You are in the “marketing of” a retail store business.
See the difference?
It’s vital to understand and remember your #1 job as a business owner is the marketing of your business, because without effective marketing, which converts into sales, NOTHING ELSE MATTERS!
This may make you feel a bit uncomfortable, especially if you’re not marketing-oriented at this point in time (I will attempt to change that shortly), but it’s important for you to keep an open mind and understand how vitally important marketing is to you, your family and your employees. The rest of this book is dedicated to helping you get better at marketing with 100 more “high impact” marketing tips, strategies and ideas. Profit from them!
You’re absolutely right, Pete! When I began my boutique writing business 23 years ago, I was in for a big sea change in my personality. I needed to learn how to market and SELL my writing; it’s been a long slog but also a lot of fun.
Throughout my business ownership career, I’ve also learned that marketing is a skill that constantly must be refreshed.
With that being said, your providing 100+ high-impact marketing tips, strategies + ideas in your book is fantastic to hear. Off to ‘refresh’ my skills and purchase a copy of your wisdom now!
~Jacqui