This is Part 2 of our interview with The Master Nat Bernstein. Doug Stewart and I continue our interview with Nat who is a true thought leader in the mattress industry. He has pioneered new selling systems that became industry standards including comfort selling and comfort technology selling. Nat helped a retail salesperson who wanted to become a sales rep achieve his dream. Nat’s coaching and insights are invaluable. That salesperson was me in 1991. I will forever be grateful to Nat not only for his ability and intellect but for his kindness and compassion. Anyone who needs a true expert and a consummate professional should email Nat today! His email is bernsteinnat@gmail.com
Nat gives very specific recommendations on improving the customer’s delivery experience.
He tells us about experiences in his childhood that shaped how he views the retail consumer’s experience and how he views retail stores.
Nat gives very specific examples of how to improve the customer’s experiences.
He shares how a Top 100 retailer creatively solved a customer pick up problem. This is priceless.
Nat encourages store owners to be the best individual store that they can be and should be and not to shy away from looking different than other stores.
He gives a free partial consultation to all stores.
If you own a furniture or mattress store don’t miss this interview!
Doug and I ask Nat questions. His answers will at times surprise you.
Nat draws on several examples that are outside of our industry to illustrate his points.
Nat illustrates why mattress sales are so important to furniture stores.
Want a FREE sixty minute consultation with one of the brightest minds our industry has ever seen?
Then Listen to this interview and do not miss Part 1 in Episode 014 Interview With The Master Nat Bernstein. If you have questions for Nat or want to hire Nat please send him an email at this address bernsteinnat@gmail.com.
Pete and Doug. I hope we can get retailers and their employees to listen to both podcast 14 and 15 to help them improve their businesses. If nothing else these will focus thought on the areas of product selection, sales training and advertising.
You are right Nat! If they listen to both episodes with a pen and paper or computer and take great notes and then implement just one new idea a week. In a month their store’s would do more business. Thanks Nat for providing so many great ideas in both these interviews!