Your truck is a traveling billboard. Are you marketing with it. Or is it plastered with your current vendor’s logos? What happens when you change vendors? Do you repaint the truck or are you advertising for your competition?
Why not market your store? Maybe offer the customer multiple ways to get in touch with you? Maybe ask them a question that your customers ask themselves right before they become your customer?
The most valuable real estate on the truck is the back of the truck. Why? Because when you are at a stop light you will read the back of the truck. Put how to get your free report or book right on the back plus all the ways they can contact your store. It will pay huge dividends.
Look at this truck from my friends at Gardner’s Mattress & More. Now that’s a truck that sells!
